Highly Liquid is made for main characters – the it-girls and aspiring it-girls. We’re built for femcels, manic princesses, hedonists, depraved women, party girls, iconoclasts, and anyone who’s hot AF but also totally unhinged.
“I didn’t really feel like there was a brand out there that got me. I wanted to be honest about building something that could be really sexy and hot and empowering, but still acknowledge the fact that a lot of us are hanging by a thread most of the time. Being a hot person doesn’t mean effortlessly gliding through life. It means finding humor in this post-Covid nightmare we’re all living in and finding a way to give ourselves the life we deserve in a system that’s set up to fuck us over.” - Izzy Howell, founder and CEO